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Social Media Services

Use Digital Stream to help develop your social media strategy, from increasing brand exposure to generating leads. A well-thought-out social media strategy can position your business as a trusted industry resource over your competitors. 

Answers to Your Questions

On LinkedIn, is it better to have a Company Page or a personal profile? What about a LinkedIn Group?

Profile: Add information about yourself and your work history, just like your resume. Profiles build a network by connecting with people who have personal or professional relationships.

Company Page: Where to post information about your company and industry, and where to post the latest information. Business pages allow you to communicate as a business, not yourself.

Groups: These are public or private and are created by individuals or businesses. This allows users to gather on one page and talk about a particular topic.

Is it OK to post the same content to each network every day? Or should we post different stuff on different sites?

It`s important that your social networks aren`t just a place for you to blast information out to your audience. People connect with you on different networks for different reasons. The best way to figure out what type of content your audience is most interested in is to do tests. Keep an eye on your key engagement metrics (likes, comments, shares, retweets, clicks, etc). These provide insight into which type of content is working, what`s not, and what you could be doing differently to improve your strategy.

It seems like people are always missing the stuff we post on social media — will posting more frequently help us show up?

Finding the right posting frequency can feel like a bit of a balancing act. You don`t want to overwhelm people by flooding their feeds with updates from your business; but you also don`t want to risk falling off their radar either.

Social media is about quality, not quantity. If you`re focused on creating and sharing content that`s relevant and engaging to your audience on a regular basis, you shouldn`t have any trouble reaching the right people on social media.

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